Hello, I am Anurag Sarda, an Industrial Designer based out of Finland, with over 7 years of work experience. I have worked with multi-disciplinary teams in India, Germany, South Korea, U.S., Russia and Finland.

 

I am passionate about designing simple, functional and experience enhancing products. The key to me is “Subtract, not add”. It doesn’t matter whether I am designing a coffee mug or bicycle, simplicity always works. To me, “Good design is less design”.

I have won Reddot Design Awards four times, including

“Best of the Best”, IF Design Talent Award, the Spark

International Design Award and the Time to Care 

Sustainable Design Award - by Victorinox.